BSc Marketing with Foundation Year

This course is designed to provide students with a comprehensive understanding of marketing principles and practices. The foundation year will provide students with a solid grounding in business and management, before progressing onto the final two years of study. Students will learn how to develop and implement effective marketing strategies, analyze consumer behavior, and manage marketing campaigns. The course will also cover topics such as branding, digital marketing, and market research. Upon completion of the course, students will be able to evaluate the effectiveness of marketing campaigns, identify opportunities for improvement, and develop innovative marketing strategies.

Additional Information

The course is designed to provide students with a flexible and adaptable skillset, enabling them to succeed in a rapidly changing business environment. Students will have the opportunity to engage with real-world marketing challenges through case studies and live projects, and will be able to apply their knowledge and skills in a practical setting. The course is delivered by experienced academics and industry professionals, providing students with a unique blend of theoretical and practical learning.

Discover the Benefits of Studying Marketing at Canterbury Christ Church University

Canterbury Christ Church University is a leading educational institution with a strong reputation for producing well-rounded and employable graduates. The university's location in the historic city of Canterbury provides students with easy access to a range of cultural, recreational, and business opportunities. The university's commitment to innovative teaching and learning methods ensures that students receive a high-quality education that prepares them for their future careers.

Marketing is the part of the business that communicates with customers and in such a competitive environment, this role has never been more important. Without good marketing, you wont keep your customers and they will turn to a competitor. You will gain a firm understanding of the day-to-day work in marketing and its wider contribution to the business. Applied projects on different aspects of identifying, understanding, and satisfying customers needs. will give you the confidence to put theory into practice. Our Foundation Year will help you take your first step into higher education, broadening your industry knowledge and enabling you to progress to a related undergraduate degree. It aims to help you develop a strong foundation of business knowledge, alongside academic and transferable skills to ensure you get the most out of your degree-level studies.

Applicants should normally have 32 UCAS tariff points, although those without formal qualifications may be considered on an individual basis, however, these students should still apply through UCAS.