Skip to main content
Panoramic collage of university campus architecture

BA (Hons) Marketing Management

Leeds Beckett University, United Kingdom
Save

Course Overview

With its strong focus on employability and skills development, your course will ensure a wide range of exciting career opportunities will be open to you. Our graduates are working as marketing executives, account executives, brand managers, and marketing managers. If you graduate with a 2:2 or higher, you will be exempt from studying the Chartered Institute of Marketing (CIM) Certificate in Professional Marketing and will need only to study two of the three modules on the CIM Diploma in Professional Marketing in order to gain this internationally recognized qualification.

Marketing Executive

Marketing Officer

Account manager

Market researcher

We are committed to ensuring that the opportunity to experience an education here at Leeds Beckett University is open to all. If you're thinking of joining us to study for your undergraduate degree, you may be eligible for a scholarship or bursary.

Bursaries are usually awarded depending on household income, whilst scholarships are available for a number of areas and are based on sporting or academic excellence.

Our Beckett Careers Team will support you with all aspects of your career planning, throughout university and beyond. Whether you’re looking for a part-time job or want to gain experience alongside your studies, need help preparing an application, or exploring graduate job options, we can provide expert support every step of the way!

Throughout your university journey and up to five years after you graduate you'll have access to a broad range of support and tools to help you with:

Getting ready to apply for jobs

Working on your CV

Preparing for an interview

Applying for graduate vacancies or placements

Connecting with employers and organizations

General Eligibility

UCAS Tariff Points 112 points required.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Marketing Communications

  • Marketing Environments & Sustainability

  • Marketing Data & Analytics

  • Marketing Essentials

  • Digital Marketing Decisions

  • Practical Marketing

2 Year 2
  • Customer Journeys & Insights

  • Sustainable Marketing Planning

  • Integrated Marketing Communications

  • Managing Marketing Projects

  • Marketing Research

3 Year 3
  • Marketing Consultancy Project (year-long module)

  • Creativity & Innovation

  • Digital Strategy

  • Strategic Marketing

Option modules may include

  • Marketing Dissertation (year-long module)

  • Retail Marketing

  • Marketing Placement (sandwich students only)

  • Contemporary Brand Management

  • Arts & Entertainment Marketing: Communication in the Creative Industries

  • Celebrity & the Media

  • Services Marketing

  • Issues Management & Crisis Communication

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79
IELTS 6.0 with no skills below 5.5, or an equivalent qualification.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email