Marketing with Commercial Management - BA (Hons)

This innovative degree course combines the principles of marketing and commercial management to provide students with a comprehensive understanding of how to effectively market products and services. Students will learn about consumer behavior, market research, branding, advertising, digital marketing, and more. The course will also cover topics such as financial planning, budgeting, and management accounting, giving students the skills they need to manage commercial activities. With a focus on practical application, students will have the opportunity to work on real-world marketing campaigns and projects, preparing them for a successful career in marketing.

Additional Information

Students will have access to state-of-the-art facilities and resources, including our dedicated marketing suite and digital media lab. The course is taught by experienced industry professionals and incorporates guest lectures from leading marketing experts. Students will also have the opportunity to participate in marketing competitions and events, providing valuable networking opportunities.

Unlock Your Potential at BCU: Leading the Way in Marketing Education

Birmingham City University is a top provider of marketing education, with strong links to the industry. Our graduates are highly sought after by leading marketing firms and have gone on to successful careers in marketing and commercial management. The university's location in the heart of Birmingham provides easy access to major marketplaces and businesses, offering students a unique opportunity to learn from experienced professionals and gain practical experience.

Recognized by the Chartered Institute of Marketing our BA (Hons) Marketing with Consumer Psychology degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement. Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences, and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behavior.

BBC or 112 UCAS tariff points from a maximum of 3 subjects.