Marketing with Consumer Psychology - BA (Hons)

This course will provide you with a comprehensive understanding of marketing and consumer psychology. You'll learn how to apply psychological principles to develop effective marketing strategies that resonate with your target audience. You'll also gain practical experience through case studies, group projects, and real-world client briefs. By the end of the course, you'll be able to analyze consumer behavior, design and implement marketing campaigns, and evaluate their effectiveness.

Additional Information

Our teaching team has extensive industry experience and will provide you with mentorship and support throughout your studies. You'll have access to state-of-the-art facilities, including our dedicated marketing suite and digital media lab. Our course is designed to prepare you for a career in marketing, with opportunities for internships, placements, and networking events.

Benefit from Birmingham City University's prime location and strong industry connections to launch your marketing career.

Birmingham City University is located in the heart of Birmingham, a vibrant and diverse city with a thriving business community. Our proximity to major companies and organizations means you'll have access to a wealth of opportunities for internships, placements, and networking events. Plus, our strong industry connections will give you the chance to work on real-world projects and gain valuable experience.

Recognized by the Chartered Institute of Marketing our BA (Hons) Marketing with Consumer Psychology degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement. Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences, and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behavior.

BBC or 112 UCAS tariff points from a maximum of 3 subjects.