Marketing - BA (Hons)

The BA (Hons) Marketing degree at Birmingham City University provides students with a comprehensive understanding of the principles and practices of marketing. The course covers all aspects of marketing, including consumer behavior, market research, branding, advertising, and digital marketing. Students will learn how to analyze market trends, identify target audiences, and develop effective marketing strategies. The course also explores the ethical considerations of marketing and the impact of marketing on society. With a strong focus on practical application, students will have the opportunity to work on live marketing campaigns and projects, gaining valuable experience in the industry.

Additional Information

The course is designed to be flexible, allowing students to choose from a range of specialist modules such as Social Media Marketing, Event Management, or Marketing Analytics. Students will also have the opportunity to complete a work placement or study abroad module, providing valuable real-world experience and exposure to different cultures and marketing practices.

Discover the Best of British Marketing at Birmingham City University

Birmingham City University is a leading provider of higher education in the West Midlands region. The university has a strong reputation for delivering high-quality courses that are relevant to the needs of industry, with a focus on practical application and real-world experience. The Marketing department has a team of experienced academics and practitioners who have extensive industry experience, providing students with expert guidance and mentorship throughout their studies.

Recognized by the Chartered Institute of Marketing our BA (Hons) Marketing degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement. Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences, and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behavior.

BBC or 112 UCAS tariff points from a maximum of 3 subjects.