Marketing with Advertising and Public Relations - BA (Hons)

This innovative degree course will provide you with a comprehensive understanding of marketing, advertising, and public relations. You'll learn how to develop effective marketing strategies, create engaging advertising campaigns, and manage successful public relations initiatives. With a focus on practical application, you'll gain the skills and knowledge needed to succeed in this dynamic field.

Additional Information

Our course is designed to provide you with a broad range of skills and knowledge in marketing, advertising, and public relations. You'll learn how to conduct market research, analyze consumer behavior, and create persuasive messaging that drives sales and brand loyalty. Our experienced lecturers will also teach you how to use industry-standard software and tools to plan, execute, and measure the success of your marketing campaigns.

Unlock Your Potential at Birmingham City University

Birmingham City University is a leading institution for marketing and communications studies. Our strong industry connections and state-of-the-art facilities provide our students with unparalleled opportunities for practical learning and networking. Plus, our location in the heart of Birmingham offers easy access to the city's vibrant media and cultural scene, providing a unique learning environment that prepares you for a career in marketing and public relations.

Recognized by the Chartered Institute of Marketing our BA (Hons) Marketing with Advertising and Public Relations degree gives you the practice-based skills needed to succeed in the ever-changing discipline of marketing. This approach not only gives you the marketing knowledge needed but also the personal skills employers demand, allowing you to make an immediate impact upon graduation. This experience is further enhanced by the opportunity to undertake a year-long placement. Businesses value marketing more than ever due to its ability to identify opportunities, shape experiences, and drive profits. It is an ever-evolving discipline, constantly responding to changes in technology and consumer behavior.

BBC or 112 UCAS tariff points from a maximum of 3 subjects.