MA (Hons) Business & Marketing

The MA (Hons) Business & Marketing program at Bangor University (Oxford Int Group) is designed to provide students with a comprehensive understanding of the principles and practices of business and marketing. The program covers a range of topics, including marketing strategy, consumer behavior, digital marketing, and entrepreneurship. Students will have the opportunity to develop their analytical and critical thinking skills through coursework and project-based learning. The program is ideal for students who are interested in pursuing a career in business or marketing, or those who want to enhance their existing skills and knowledge in these areas.

Additional Information

The program is taught by experienced academics and industry professionals, providing students with practical insights and real-world examples. The university's location in North Wales offers a unique opportunity for students to experience the cultural and economic dynamics of a small nation within the UK. Students will also have access to state-of-the-art facilities and resources, including the university's Business School, which is accredited by the Association of MBAs (AMBA).

Discover the Unique Learning Experience at Bangor University (Oxford Int Group)

Bangor University (Oxford Int Group) offers a unique learning environment that combines academic rigor with practical experience. The program's location in North Wales provides students with a diverse and vibrant cultural experience, as well as access to a range of industries and businesses. The university's commitment to sustainability and social responsibility also makes it an attractive option for students who are interested in making a positive impact through their education.

This degree is designed for graduates wishing to start, or further develop, careers in marketing. It explores the principles, theoretical concepts, and practice of marketing within the context of business and management and will focus on developing academic and applied skills in Marketing including advertising, brand management and loyalty, customer service, public relations, and market research.

The program will also develop students’ knowledge and skills across a broader range of business and management subjects, including organizations, their management, and the changing external environment in which they operate, and develop students’ ability to take a strategic overview of business and organizational issues.

An important objective is to provide relevant analytical training in the latest strategic, managerial, and industrial developments in Marketing in both the public and private sectors. We look at marketing at local, national, and global levels developing skills in strategic analysis, problem-solving, and decision-making.

The program will prepare students for a career in marketing or in business and management. Students may choose to undertake a dissertation on a business or marketing topic. The BangorBusinessSchool has a Chartered Institute of Marketing student chapter which enables our students to become involved in real-life issues and enjoy the hands-on experience of Marketing.

We accept students with a wide range of qualifications and backgrounds and consider each application individually.

All students need to have good basic skills and the University also values IT and communication skills.

As part of the University’s policy, we consider applications from prospective disabled students on the same grounds as all other students.

The 20 hours are the total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing are added together.