BSc (Hons) Business and Marketing

Course Overview

There is always a high demand for skilled marketing graduates. Study for our honors degree and youll gain the skills and knowledge businesses really need, opening up your career options. At ARUL we realize that the marketing function of an organization is a dynamic, creative and fast-moving process. The syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. Effective marketing also requires a fundamental understanding of how businesses operate. With marketing knowledge and additional skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

General Eligibility

• 96 UCAS Tariff points from a minimum of 2 A-Levels (or equivalent).

• 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

Part Time Work Details

20 Hours of Work permit weekly for international students.

Language Requirement

• The IELTS score for international applicants to Joint Honours is 6.0 (with no less than 5.5 in each component).