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BSc (Hons) Business and Marketing

Anglia Ruskin University, United Kingdom
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Course Overview

The BSc (Hons) Business and Marketing degree at Anglia Ruskin University is designed to provide students with a comprehensive understanding of the principles and practices of business and marketing. The course covers a range of topics, including marketing theory and practice, consumer behavior, digital marketing, and business strategy. Students will also have the opportunity to specialize in areas such as entrepreneurship, international business, and supply chain management. The course is delivered through a combination of lectures, seminars, workshops, and practical projects, and is taught by experienced academics with industry experience. Upon completion of the course, students will be well-prepared for careers in marketing, management, or entrepreneurship.

Additional Information

The BSc (Hons) Business and Marketing degree at Anglia Ruskin University is a three-year course that is designed to provide students with a solid foundation in business and marketing principles. The course is delivered through a combination of lectures, seminars, workshops, and practical projects, and is taught by experienced academics with industry experience. Students will have the opportunity to specialize in areas such as entrepreneurship, international business, and supply chain management. The course is designed to provide students with the knowledge and skills necessary to succeed in a rapidly changing business environment.

Why Choose Anglia Ruskin University for Your Business and Marketing Degree?

Anglia Ruskin University is a well-established university with a strong reputation for delivering high-quality business and marketing education. The university has a diverse student body from over 100 countries, providing students with a global perspective on business and marketing. The campus is located in the heart of Cambridge, providing students with access to a thriving cultural and commercial environment. The university has a strong industry network, providing students with opportunities for internships, placements, and career development.

Why You Should Study This Course

There is always a high demand for skilled marketing graduates. Study for our honors degree and youll gain the skills and knowledge businesses really need, opening up your career options. At ARUL we realize that the marketing function of an organization is a dynamic, creative and fast-moving process. The syllabus evaluates the key marketing skills of forward-thinking, communication, and originality, whilst building core knowledge in the areas of branding, brand management, market research methods, consumer behaviour and digital marketing. With the growing importance of the online campaign, you will also consider the role of digital marketing in marketing strategy and the key metrics for measuring effectiveness. Effective marketing also requires a fundamental understanding of how businesses operate. With marketing knowledge and additional skills grounded in key business concepts, this degree lays the balanced foundations for a successful career.

General Eligibility

  • 96 UCAS Tariff points from a minimum of 2 A-Levels (or equivalent).

  • 3 GCSEs at grade C, or grade 4, or above, including English and Maths.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Core modules

  • Business Environment

  • Academic and Professional Skills

  • Economics for Business

  • Business Finance

2 Year 2

Core modules

  • Legal Aspects of Business

  • Managing Human Resources

  • Principles and Practice of Marketing

  • Marketing Communications

  • Sustainability in Career Development

3 Year 3

Core modules

  • Consumer Behaviour

  • Business Strategy

  • Digital Marketing

  • Undergraduate Major Project (Integrated Case Study)

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

The IELTS score for international applicants to Joint Honours is 6.0 (with no less than 5.5 in each component).

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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