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The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.
This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.
Studying Hospitality & Tourism Management opens doors to the economy's most essential and fast-growing sector.
This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion for the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across various sectors, including hospitality, tourism and events.
On graduating, you may be able to apply for membership in professional bodies such as the Institute of Hospitality, the Institute of Travel & Tourism, the Tourism Society or the Royal Geographical Society.
A Levels
ABB-BBB
(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)
International Baccalaureate
32-30
(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)
HNC/HND
Relevant HNC/HND, A in Graded Units.
20 hours of work permit weekly for international students.
Introduction to Tourism Studies and Managing People
Introduction to Marketing & Entrepreneurship
Introduction to Finance & Accounting
Introduction to International Business
Introduction to Economics and Business Analysis & Technology
Management Development Programme 1
Academic Skills
Management Development Programme 2
Marketing
Semester 1
Understanding Consumers & Markets
Semester 2
Services & Retail Marketing
Hospitality & Tourism
Service Encounter Management
Destination Marketing Management
Management Development Programme 3
Marketing Communications in the Digital Age
Strategic Marketing in an International Context
Industry Placement
Events Management
Internationalisation of Tourism Products and Services
Core class
Brand Management
Dissertation
Elective classes
Social Marketing
Managing Customer Relationships
International Business Management
Managing Integrated Marketing Communications: Theory & Practice
Sports Marketing
Advances in Consumer Behaviour
Sustainability, Marketing & Society
Hospitality & Tourism Analysis: Case Studies & Case Histories
Being an Ethical Manager
Management, Enterprise & the Rise of the Global Economy
Strategy & Leadership
Family Business: Theory & Practice
IELTS 6.5 overall (no individual band less than 5.5)
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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