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BA (Hons) Hospitality and Tourism Management & Marketing

University of Strathclyde, United Kingdom
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Course Overview

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

Studying Hospitality & Tourism Management opens doors to the economy's most essential and fast-growing sector.

This degree will prepare you for leadership roles in this dynamic industry which generates £5 billion for the Scottish economy and creates one in 10 jobs. You’ll have the skills to manage operations and business across various sectors, including hospitality, tourism and events.

On graduating, you may be able to apply for membership in professional bodies such as the Institute of Hospitality, the Institute of Travel & Tourism, the Tourism Society or the Royal Geographical Society.

General Eligibility

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay-based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)

International Baccalaureate

32-30

(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)

HNC/HND

Relevant HNC/HND, A in Graded Units.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Tourism Studies and Managing People

  • Introduction to Marketing & Entrepreneurship

  • Introduction to Finance & Accounting

  • Introduction to International Business

  • Introduction to Economics and Business Analysis & Technology

  • Management Development Programme 1

  • Academic Skills

2 Year 2
  • Management Development Programme 2

Marketing

Semester 1

  • Understanding Consumers & Markets

Semester 2

  • Services & Retail Marketing

Hospitality & Tourism

  • Service Encounter Management

  • Destination Marketing Management

3 Year 3
  • Management Development Programme 3

Marketing

Semester 1

  • Marketing Communications in the Digital Age

Semester 2

  • Strategic Marketing in an International Context

Hospitality & Tourism

  • Industry Placement

  • Events Management

  • Internationalisation of Tourism Products and Services

4 Year 4

Marketing

Core class

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Managing Customer Relationships

  • International Business Management

  • Managing Integrated Marketing Communications: Theory & Practice

  • Sports Marketing

  • Advances in Consumer Behaviour

  • Sustainability, Marketing & Society

Hospitality & Tourism

  • Hospitality & Tourism Analysis: Case Studies & Case Histories

  • Being an Ethical Manager

  • Management, Enterprise & the Rise of the Global Economy

  • Strategy & Leadership

  • Family Business: Theory & Practice

Language Requirement

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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