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BA (Hons) Fashion Management with Marketing

Solent University, United Kingdom
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Course Overview

Do you want to apply your marketing and business skills to the fashion industry? Are you fascinated to learn how fashion products are developed and branded? Solent University's fashion management and marketing programme will help to equip you with the strategic marketing skills and fashion industry awareness required to pursue a commercial career.

You’ll study the complete range of professional disciplines within fashion, from retailing, store management and operations to consumer behaviour, fashion buying and merchandising. You'll also have opportunities to gain practical, hands-on experience, leaving you well-prepared for a range of graduate roles.

The course places a strong emphasis on gaining practical skills and work experience. Past students have had the opportunity to set up their own business at our stunning student-run store, Re:So, which sells a unique mix of fashion, accessories, publications, furniture and art.

Throughout the course you will also have the opportunity to go on a range of trips to gain valuable industry insight. Recent trips have included visiting Primark’s largest store in Birmingham and having a guided tour of operations, visiting TM Lewin’s head office and engaging in live projects for Fat Face.

Opportunity to gain practical work experience through the University’s own store, Re:So.

General Eligibility

112-128 UCAS tariff points from A-levels

  • A minimum of two completed A-levels, a BTEC Extended Diploma at DMM or BTEC Diploma at D*D*, T-level Pass (C+) or equivalent qualification or a combination of qualifications which comply with the minimum entry requirement of 112 UCAS points.

  • Direct entry into the second or third years may be considered for this course.

  • Applicants over the age of 21 may be considered based on relevant experience, without having the required tariff points.

  • For further information about UK qualifications, please contact admissions.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Core Modules

  • Retail Environment

  • Marketing Principles

  • Introduction To Fashion Business

  • Ethical And Sustainable Fashion

  • Digital Concepts

  • Fashion Finance

2 Year 2

Core Modules

  • Fashion Buying And Merchandising

  • Omni Channel Marketing

  • Fashion Market Research

  • International Fashion Communications

  • Product Development

Options (Please Note That Not All Options Are Guaranteed To Run Each Academic Year)

  • Fashion Futures

  • Fashion Merchandise / Planning

3 Year 3

Core Modules

  • Research Proposal

  • Work Based Learning

  • International Strategic Business Practice

  • Final Major Project

Options (Please Note That Not All Options Are Guaranteed To Run Each Academic Year)

  • Innovation And Technology

  • Brand Development And Communication

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79
  • IELTS minimum 6.0 overall with a minimum of 5.5 in each individual component

  • TOEFL IBT minimum 80 with a minimum of 20 in each individual component

  • Duolingo English Language Test - 115 overall with minimum of 95 in each component
    or equivalent.

Additional Information

This course is available: 4 years with foundation year 4 years with a year in the industry 5 years with foundation and industry years

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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