BA (Hons) Fashion Marketing and Management

This course will provide you with a comprehensive understanding of the fashion industry, including marketing and management principles. You'll learn how to develop and implement effective marketing strategies, manage fashion brands, and understand the global fashion landscape. With a focus on sustainability and ethical practices, you'll gain the skills and knowledge needed to succeed in this dynamic and exciting industry.

Additional Information

Our teaching staff have extensive experience in the fashion industry, providing you with practical insights and real-world examples throughout the course. You'll also have access to state-of-the-art facilities, including a dedicated fashion marketing and management laboratory. Plus, our strong industry connections will give you opportunities for work placements and internships to gain valuable professional experience.

Join the fashion capital of the West Country - Bath Spa University is the perfect place to launch your career in fashion marketing and management.

Bath Spa University is renowned for its expertise in fashion and creative industries. Our students have won numerous awards for their work, including the prestigious Fashion Fringe award. Plus, our location in Bath provides easy access to London and other major fashion hubs, giving you a unique blend of urban and rural influences. With small class sizes and personalized support, you'll feel part of a close-knit community dedicated to your success.

You'll develop a broad understanding of business management through focused projects in fashion marketing practice that allow you to explore the areas of the industry you're most interested in. You'll also learn about the global environment that supports a range of fashion marketing and management careers.

We encourage you to use your creative flair to explore solutions and create outputs that will contribute to your personalized portfolio. Our aim is to ensure that you're ready for employment in the ever-changing fashion industry. You'll graduate with a firm grasp of the business of fashion, a professional skillset, and a solid understanding of the digital landscape. 

This is a collaborative Business course, with fashion and media insights. Links with Creative Media and Creative Computing students enable you to explore ideas and develop skills that are relevant to the current digital industry. We want you to grow, discover your chosen specialism, and pursue your own goals during your Fashion Marketing and Management degree.

• Indian students with 65% marks at Grade XII / Pakistani students with 70% marks at Grade XII

• A Level – Grades BCC

• Accredited Prior Learning equivalent to Year 1 and Year 2.

• Other equivalent qualifications from EduQual/BTEC with Merit.

• Copy of latest school credentials

• Passport copy

• Emirates ID (if any)

• Visa Page Copy

• Passport Size ID photo

Successful completion of one of the following:

• A recognized post-secondary course.

• University preparation (foundation) studies.

• One year of study at a recognized tertiary or higher education institution.

20 Hours of Work permit weekly for international students.