BSc (Hons) Fashion Marketing

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices. Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular e...

BSc (Hons) Fashion Marketing will equip students with the essential skills needed for a career in fashion marketing. The increasingly competitive world of fashion relies on good marketing strategies to succeed. The curriculum emphasis of this course is the development and application of key marketing theories and covers all aspects of fashion marketing in a global and circular economy. From a small business start-up to the luxury brand catwalk, students will study a diverse range of subjects with industry experts, collaborations, and self-directed study choices. Marketing teams plan and design all communications between the brand and the customer, directly influencing the number of items sold and therefore the profitability of the business. Throughout this programme, there is particular e...