E-Business (E-Marketing) MSc

Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship, and organizational behavior. You will develop as a top expert in attracting, engaging, and retaining customers by using e-business systems. This course addresses the full customer relationship cycle, which includes marketing, sales, and service. Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the Internet. Enterprise systems and service personnel must be able to fulfill the requirements of clients once sales materialize. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working, and a customer-centric culture.

A 2:1 honors degree, or international equivalent, in any subject.