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The MSc Tourism Marketing Management program offers an introduction to marketing management within the international tourism industry and provides you with the knowledge and skills demanded by leading organizations worldwide.
The course reflects the dynamic and technologically innovative nature of contemporary marketing, and you’ll gain insights into the technical and personal skills necessary to pursue a future career in tourism.
Students in the program come from various academic backgrounds, with first degrees as diverse as physics and philosophy, meaning they contribute a spectrum of perspectives. Undergraduate studies in tourism or hospitality are not a prerequisite of this program.
Academic requirements
Minimum second-class Honours degree or overseas equivalent (view the entry requirements for your country) in any subject.
20 hours of work permit weekly for international students.
Core classes
Strategic Marketing Management
Consumer Behaviour
International Marketing Research
Brand Management & Strategy
Marketing Works: Group Project
Dissertation Skills
Destination Marketing Management
Managing Tourism Resources
International Services Marketing
Elective classes
Contemporary Consumers
Customer Led E-Marketing
Export Marketing
Integrated Marketing Communications
International Culture & Heritage Marketing
Sports Marketing in a Global Context
Retail Marketing Management
Dissertation
IELTS 6.5 overall (no individual band less than 5.5)
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