BA (Hons) Digital Marketing Management

United Kingdom

School of Coding & AI

Course Overview

The program began to address growing employer demand for marketers equipped with technical capabilities. Initial intakes of 40 students grew to over 500 active undergraduates. Program milestones include forming direct training partnerships with higher education institutions and integrating industry software accreditations. Practical campaign projects allow students to manage real budget simulations and measure conversion rates. Graduate statistics show 93% of alumni secure professional employment or pursue higher degrees within six months of completion.

General Eligibility

To be eligible for the BA (Hons) Digital Marketing Management with Foundation Year at School of Coding & AI, applicants should meet the following criteria:

Minimum of 48 UCAS Tariff Points: Applicants should hold qualifications equivalent to at least 48 UCAS points, demonstrating readiness for undergraduate-level study.
GCSE English Language and Mathematics at Grade C/4 or Equivalent: Students are expected to have foundational literacy and numeracy skills to support academic success throughout the programme.
Access to HE Diploma or Relevant Vocational Qualifications: Applicants with alternative qualifications such as BTEC, NVQ or Access to Higher Education Diplomas may also be considered for entry.
International Applicants: International students must demonstrate English language proficiency and provide qualifications equivalent to UK entry standards.

Part Time Work Details

Up to 20 hours per week during term time; full-time during official university breaks (subject to visa regulations)

Language Requirement

Applicants whose first language is not English must present valid test results meeting one of the minimum thresholds:
- IELTS Academic: Overall 6.0 (Minimum 5.5 in each individual component)
- TOEFL iBT: Overall 80 (Reading: 18, Listening: 17, Speaking: 20, Writing: 17)
- PTE Academic: Overall 59 (Minimum 59 in all sub-skills)
- Duolingo English Test: Overall 105 (Minimum 95 in sub-scores)