Course Overview

Marketing is a core function of businesses that increasingly must be engaged within an international context. It is a broad-based subject that can include advertising, brand development, sales, market research, and new product or service development. This final year top-up course is aimed at students from outside the UK with a business and marketing background. The course enables you to top-up your existing qualification to a Bachelor of Arts (Honours) degree upon successful completion. Studied full-time for over one year, it is focused on marketing from a strategic perspective and in an international context. Incorporating language modules aims to improve your critical thinking, problem-solving, and language skills while giving you the chance to deepen your understanding of marketing and its integration into corporate strategy and structure. Coventry University has been ranked 15th best in the UK for €˜Business, Management, and Marketing in the Guardian University Guide 2020, showcasing the quality of our courses in this area.

General Eligibility

This course has been designed for EU and International students, with modules focused on the study of English as an additional language.

Part Time Work Details

Language Requirement

• An IELTS of 6.0 overall. Pre-sessional English is available if required.