MA Sports Communications and Digital Media

With sports media rapidly evolving and the growth of digital technology providing career opportunities outside of traditional journalism, this course equips you with the knowledge, skills, and contacts to prosper in sports media. Youll produce top-quality media content and develop sophisticated strategic communications plans for sports brands. Youll cover reputation management of players, clubs, and brands, crisis communications, and player endorsements, preparing you for both in-house and agency roles. Youll learn from staff with experience in managing communication departments of sports clubs and overseeing agency-run media campaigns. Graduates from our Media School have gone on to work for Premier League football clubs, Premiership rugby teams, the Football Association, public relations consultancies, and sports communications agencies.