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BA (Hons) Business and Marketing Management

University of Gloucestershire, United Kingdom

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Course Overview

Youll learn to motivate people in the workplace and how to influence customers to purchase products and services. Youll have access to real-world business experiences and challenges with work placement opportunities to give you confidence to put your learning into practice and gain essential contacts. Students have worked for companies such as Warner Bros, BMW and British Heart Foundation. Youll shadow an entrepreneur, work with a corporate firm and gain experience as a shadow consultant at the Growth Hub, our business centre at Oxstalls Campus. Focus your degree on business or marketing, or both. If you choose business, youll learn about managing people, projects and resources, finance and HR. If you choose marketing, youll learn how to connect brands and customers.

General Eligibility

104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

The Global Business Environment
Academic, Personal and Professional Development
Managing Finance
Leadership and Management in an Organisational Context
Live Management Enquiry Project
Marketing Principles
Consumer Behaviour and Analysis
Marketing Communications

2 Year 2

All Students Must Complete These Modules:

Accounting For Finance And Decision Makers
Creating And Delivering Operational Plans
Managing Projects To Achieve Results
Applied Management Skills
Marketing Management
Digital Marketing: Fundamentals
Digital Marketing: Strategy
International Marketing

3 Year 3

All students must complete these modules:

Management Consultancy
Capstone Business Project
Strategic Career Development
Strategic Marketing
Loyalty and Communications

You can choose from the following modules:

Managing Operations Globally
Sustainability and Globally Responsible Leadership
Leadership and Management in Global Contexts
Marketing in Society

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

The IELTS score for international applicants is 6 (with no less than 5.5 in each component).

Programme Information

Course CategoryBusiness Administration and Management

Course LevelUndergraduate

Awarding BodyUniversity of Gloucestershire

Campus NameOxstalls, Gloucester

DurationFull-Time, 3/4 years(inc. placement year)

Available IntakeSeptember

IELTS Score5.5

Tuition Fees£9,250

International Fees£15,450

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