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BA (Hons) Marketing

University of Gloucestershire, United Kingdom
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Course Overview

Youll learn to design effective marketing solutions for real-world campaigns. Youll explore subjects such as customer behavior, marketing principles, and the global business environment before specializing your degree to your interests, following a suggested course stream, or choosing your own combination of modules. Our graduates have gone on to work for leading firms including Rolls Royce, Nationwide, Virgin Media, and Disney. Follow our €˜Make it program to become a skilled marketing professional.

General Eligibility

104 UCAS tariff points, BCC at A levels, DMM at BTEC or a Merit in your T-Level.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

All students must complete these modules:

  • The Global Business Environment

  • Academic, Personal and Professional Development

  • Live Management Enquiry Project

  • Marketing Principles

  • Social Media Channels

  • Consumer Behaviour and Analysis

  • Creative Skills for Marketers

  • Marketing Communications

2 Year 2

All students must complete these modules:

  • Applied Management Skills

  • Marketing Management

  • Luxury Brand Management

  • Digital Marketing: Fundamentals

  • Digital Marketing: Strategy

  • Market Research and Analysis

  • Public Relations

  • International Marketing

3 Year 3

All students must complete these modules:

  • Management Consultancy

  • Sustainability and Globally Responsible Leadership

  • Capstone Business Project

  • Strategic Career Development

  • Strategic Marketing

  • Buying, Selling, and Negotiation

  • Marketing in Society

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

The IELTS score for international applicants is 6 (with no less than 5.5 in each component).

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Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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