MSc Corporate Brand Management (with professional development)

This course is designed to provide students with a comprehensive understanding of corporate brand management, including the principles and practices of building and maintaining a strong brand identity. Students will learn how to develop and implement effective branding strategies, manage brand relationships, and measure brand performance. The course also includes professional development opportunities, such as internships, networking events, and workshops, to help students gain practical experience and build their professional network. By the end of the course, students will have the knowledge and skills necessary to succeed in a career in corporate brand management.

Additional Information

This course is delivered through a combination of lectures, seminars, workshops, and project-based learning. Students will also have access to state-of-the-art facilities, including the Brunel University London (Navitas) Brand Management Laboratory, which provides a simulated environment for testing and evaluating branding strategies. The course is designed to be flexible, with options for part-time or full-time study, and students can choose to specialize in areas such as digital brand management, brand positioning, or brand measurement.

Unlock Your Potential at Brunel University London (Navitas) - A World-Class Institution for Corporate Brand Management

Brunel University London (Navitas) is a world-class institution that offers a unique blend of academic excellence and practical experience. The university's location in London provides access to a vibrant cultural and business environment, with numerous opportunities for networking and professional development. The university's reputation for innovation and entrepreneurship makes it an ideal place to learn about corporate brand management, and the course is designed to provide students with the knowledge and skills necessary to succeed in this dynamic field.

In today’s business landscape, brand is everything. But what exactly is brand and how do we manage it for the best possible outcome? Brunel’s Corporate Brand Management MSc examines the importance of branding, corporate identity, image and reputation.

You will study a wide-range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organisation’s overall marketing strategy.

Brunel Business School was the first school to introduce a specialised MSc in corporate brand management back in 2007. The Corporate Brand Management MSc is taught by an enthusiastic team including Professor John M.T. Balmer, who is highly regarded in the corporate brand domain, as well as renowned brand specialists Dr Sharifah Alwi and Dr Yousra Asaad, amongst others.

You have the option of taking either a year-long or six to twelve week work placement, depending on your needs, to help you enhance your skills and boost your career prospects while you study. We were one of the first business schools to offer postgraduate degrees with placement and the feedback has been that this is incredibly useful as you can put your learning into practice immediately. It’s also a great way to make business contacts with the possibility of a job offer from your placement employer once you’ve graduated.

• A 2.1 (or above) UK Honours degree or an equivalent internationally recognised qualification in or a related or non-related subject. Work experience is not required.

• Applicants with a 2.2 or international equivalent will be considered on an individual basis according to the merits of each application. Please be aware that we will consider applicants who more closely meet our 2.1 degree level entry requirements in the first instance.

20 Hours of Work permit weekly for international students.