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Executive Master in Management of AI in E-Commerce and Retail Marketing

UBI Business School, Belgium
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Course Overview

Created to address rapid changes in digital commercial sectors, the program links executive strategy with practical data technologies. Validation through Middlesex University London ensures compliance with UK academic standards. Direct access to cloud labs and retail data analytics platforms enables participants to build scalable e-commerce solutions. Graduates move into positions such as E-Commerce Director, Trade Marketing Manager, Retail Data Strategist, and Digital Transformation Specialist.

General Eligibility

  • A recognized Bachelor's degree from an accredited institution in business, marketing, computer science, or related disciplines.

  • Academic transcripts showing basic background knowledge in marketing fundamentals, statistics, or introductory data tools.

  • Submission of application materials: updated CV, personal statement, academic transcripts, recommendations, and copy of passport.

  • Academic interview with the UBI Admissions Board and Programme Director.

  • Financial support options include Academic Merit Scholarships, Early-Bird registration discounts, corporate partner fee adjustments, and flexible installment payment schedules.

Part Time Work Details

Non-EEA international students holding a valid Belgian student residence permit can work up to 20 hours per week during academic semesters, with full-time work permitted during university holiday periods.

What You'll Study

1 Year 1
  • Ethics, Responsibility, and Sustainability

  • Professional Skills for the Work of the Future

  • Wellbeing and Effective Use of Transformative Technologies

  • Business Strategy

  • Python Applied in Business

  • Data Visualisation and Storytelling

  • Business Analytics

2 Year 2
  • Data-Driven Marketing and Analytics

  • Applied AI & Machine Learning in Retail

  • Consumer Insights & AI Personalization Strategies

3 Year 3
  • UBI Venture Creation Lab (E-Commerce Tech Start-up Project)

  • Corporate Consultancy & Retail Strategy Project

  • Academic Master Thesis

  • NGO Development Project

  • Internationalization / Digitalization Strategy + Professional Internship

Language Requirement

  • IELTS6.0

Applicants applying for the English-taught track must demonstrate proficiency through one of the following minimum examination scores:

  • IELTS: Minimum overall score of 6.0 (with no individual sub-score below 5.5).

  • TOEFL iBT: Minimum score of 72.

  • PTE Academic: Minimum overall score of 59.

  • Duolingo English Test: Minimum score of 105.

  • Exemptions: Waived for candidates who completed prior higher education degrees in English-medium institutions.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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