Skip to main content
Panoramic collage of university campus architecture

MSc/PgD/PgC Fashion Marketing Management

Cardiff Metropolitan University, United Kingdom
Save

Course Overview

The MSc/PgD/PgC Fashion Marketing Management course at Cardiff Metropolitan University provides students with a comprehensive understanding of the fashion industry and the skills required to succeed in marketing management. The course covers topics such as fashion branding, market research, consumer behavior, and digital marketing strategy. Students will learn how to develop and implement effective marketing campaigns, manage brand identities, and analyze consumer data to inform marketing decisions. This course is ideal for students who want to pursue a career in fashion marketing management or who are already working in the industry and want to enhance their skills.

Additional Information

The course is designed for students who want to specialize in fashion marketing management, with a focus on the strategic planning and implementation of marketing campaigns. Students will have the opportunity to work on real-world projects and case studies, gaining practical experience in the field. The course is delivered through a combination of lectures, seminars, and workshops, with access to state-of-the-art facilities and equipment. Graduates of this course will be well-prepared for careers in fashion marketing management or related fields.

Unlock Your Potential at Cardiff Metropolitan University - Leading the Way in Fashion Marketing Management Education

Cardiff Metropolitan University is a leading institution for fashion marketing management education. The university has a strong reputation for producing well-rounded graduates who are equipped with the knowledge and skills required to succeed in the industry. The university's location in Cardiff provides students with access to a vibrant fashion scene, with opportunities to network and gain practical experience. The course is taught by experienced academics and industry professionals, providing students with valuable insights into the latest trends and practices in fashion marketing management.

Why You Should Study This Course

The MSc Fashion Marketing Management degree has been designed for people wanting a successful and rewarding marketing career in the Fashion Industry. Expected career paths include but are not limited to:

• Buying and Merchandising

• Positions in Advertising

• Fashion Brand Management

• Public Relations and Publicity

• Fashion Writing

• Fashion Marketing and Consumer Research

• Sales and Brand Development

• International Fashion Marketing Strategy

Additionally, the course is excellent preparation for continuing your study at MPhil or PhD at Cardiff Metropolitan University.

General Eligibility

All students should hold a relevant first degree or equivalent, at least Lower Second class (2:2) or relevant experience, that will need to be evidenced and verified and for which references will be sought.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Term 1: (September - December)

  • Multi-channel Fashion Marketing

  • International and Luxury Brand Management

  • Creative Direction and Communication for Fashion


Term 2: (January - May)

  • Understanding the Fashion Consumer

  • Strategic Fashion Buying and Product Management

  • Modern Marketing Research

Optional:

  • Creativity, Marketing and Enterprise

Term 3: (Summer)

  • Fashion Dissertation

  • Marketing Plan in a Fashion Context 

  • Work-based Learning

  • Marketing Internship

Language Requirement

  • IELTS6.5
  • TOEFL93
  • PTE65
  • Duolingo89

Academic IELTS 6.5 overall in all elements, or equivalent.

TOEFL IBT

Overall - 72

Reading - 18

Speaking - 20

Listening - 17

Writing - 17

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email