BA (Hons) Marketing (Digital)

This innovative and cutting-edge digital marketing course is designed to equip students with the skills and knowledge necessary to succeed in the rapidly evolving digital marketing landscape. Students will learn how to develop and implement effective digital marketing strategies across various platforms, including search engine optimisation, social media marketing, email marketing, and content marketing. They will also gain a deep understanding of consumer behavior, market analysis, and campaign measurement. With a focus on practical application, students will work on real-world projects and case studies to develop their skills and knowledge in a supportive and dynamic learning environment.

Additional Information

Our course is designed to provide students with the skills and knowledge necessary to succeed in the digital marketing industry. Our experienced faculty will guide students through theoretical and practical aspects of digital marketing, including campaign planning and execution, data analysis and interpretation, and digital marketing trends. Students will also have access to state-of-the-art facilities and resources, including a dedicated marketing lab and cutting-edge software.

Unlock Your Potential at Birmingham City University International College (BCUIC) (Navitas)

Birmingham City University International College (BCUIC) (Navitas) offers a unique learning experience that prepares students for success in the digital marketing industry. Our faculty are experts in their fields and have extensive experience in the industry, providing students with the most up-to-date knowledge and skills. Additionally, our location in Birmingham provides students with access to a vibrant and diverse business community, offering a wealth of opportunities for networking and professional development.

Your programs will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process. Alongside gaining marketing skills will be a range of transferable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries. In addition, you could gain the first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients. You will also have the chance to undertake a work placement, gaining valuable real-life skills in a professional working environment.

GCSE English language and mathematics at grade C/4 or above Equivalent level 2 qualifications can be accepted Must have been achieved at the point of enrolment