BA (Hons) Marketing

The BA (Hons) Marketing program at BCUIC is designed to provide students with a comprehensive understanding of the principles and practices of marketing. The course covers all aspects of marketing, including brand management, consumer behavior, market research, and digital marketing. Students will learn how to develop effective marketing strategies and campaigns, as well as how to measure and evaluate their success. The program is taught by experienced academics and industry professionals, providing students with the knowledge and skills necessary to succeed in this dynamic and exciting field.

Additional Information

BCUIC is a subsidiary of Birmingham City University, which is ranked in the top 150 universities in the UK (Times Higher Education World University Rankings 2020). The program is designed for international students who want to study at an English-speaking university but may not meet the direct entry requirements for a bachelor's degree. BCUIC provides a supportive learning environment and a range of academic and social services to help students succeed in their studies.

Unlock Your Potential at Birmingham City University International College

Birmingham City University is located in the vibrant city of Birmingham, which is a hub for marketing and advertising industries. The university has strong connections with these industries, providing students with opportunities for internships, placements, and networking. Additionally, BCUIC's location provides easy access to London and other major cities in the UK, offering students a diverse range of cultural and professional experiences.

Your programs will provide you with specific business knowledge and skills, appropriate to graduate careers in marketing. Our specialist pathways will enable you to reflect on the dynamism and vibrancy of the business environment, enhancing your career prospects in the process. Alongside gaining marketing skills will be a range of transferrable attributes, which will see you become a highly desirable graduate, able to work in a number of different industries. In addition, you could gain the first-hand experience with the Link Marketing Agency, our voluntary, student-led agency which provides you with the chance to work with a wide variety of clients.

GCSE English language and mathematics at grade C/4 or above Equivalent level 2 qualifications can be accepted Must have been achieved at the point of enrolment