BA (Hons) Sport Marketing

This course provides students with a comprehensive understanding of the principles and practices of sport marketing. Students will learn how to develop and implement effective marketing strategies for sports organizations, teams, and events. The course covers topics such as market research, consumer behavior, branding, sponsorship, and event management. Students will also gain practical experience through projects and case studies, and have the opportunity to network with industry professionals. Upon completion of the course, students will be well-prepared for a career in sport marketing or related fields.

Additional Information

This course is designed for students who are interested in pursuing a career in sport marketing or related fields such as advertising, public relations, or business management. Students will learn how to create and execute effective marketing campaigns that appeal to sports fans and promote the values of healthy lifestyles, teamwork, and fair play. The course also covers the ethical considerations of sport marketing, including issues related to diversity, equity, and inclusion.

Discover Your Potential at Buckinghamshire New University - A Leading Institution for Sport Marketing Education

Buckinghamshire New University is an ideal location for studying sport marketing due to its proximity to London and access to a range of sports facilities. The university has strong industry connections and a reputation for producing graduates who are highly sought after by employers. The campus offers state-of-the-art facilities, including a sports center, library, and student union. Students will also have the opportunity to participate in internships, study abroad programs, and other experiential learning opportunities.

As a graduate, there are opportunities for marketers in a wide range of goods and service organizations. You could choose to specialize in a specific area of marketing, such as direct or digital marketing, or consider a role in product and brand management, marketing research, or business development. Graduates on this degree who choose to complete a Chartered Institute of Marketing (CIM) course through us are exempt from some of the units. Potential employers seek out our marketing graduates who are qualified members of CIM.

A typical offer will require a UCAS Tariff score between 80-104 points. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.