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BA Joint (Hons) French & Marketing

University of Strathclyde, United Kingdom
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Course Overview

French is a major international language. It's the first language of more than 100 million people worldwide, while more than 60 million speak French as a second language.

Studying with us will give you the chance to become a fluent linguist and, with our year abroad programme, an opportunity to experience living, working and/or studying in another country.

Recognising and understanding customer requirements and the achievement of customer satisfaction is at the heart of Marketing studies.

Our department is widely recognised as one of the leading centres of marketing education and research in the UK. We aim to equip you for a variety of marketing and management careers.

General Eligibility

A Levels

Year 1 entry: ABB-BBB
Year 2 entry: AAA-ABB

(A-Level French B, GCSE English Language 6/B or Literature 6/B, GCSE Maths 4/C)

International Baccalaureate

32-30

HNC

Social Sciences:

Year 1 entry: A in Graded Unit.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

French

  • Year 1

Marketing

  • Introduction to Marketing

2 Year 2

French

  • Le Monde du Travail

  • La France et L'Europe

  • Immigration & Nationalité

  • Les Femmes en Politique

  • Les Régions

  • L’Économie

Marketing

  • Understanding Consumers & Markets

  • Services & Retail Marketing

3 Year 3

French

  • L’Esclavage Moderne

  • Les Nouvelles Façons de Consommer

  • Le Système Éducatif

  • L’Année à l’Étranger

Marketing

  • Strategic Marketing in an International Context

  • Marketing Communications in the Digital Age

4 Year 4

French

  • French

Marketing

Compulsory classes

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Advances in Consumer Behaviour

  • Managing Customer Relationships

  • International Business Management

  • Managing Integrated Marketing Communications: Theory & Practice

  • Sports Marketing

  • Sustainability, Marketing & Society

5 Year abroad
  • Year abroad

Language Requirement

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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