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BA Joint (Hons) Human Resource Management & Marketing

University of Strathclyde, United Kingdom
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Course Overview

We offer some of the best teaching in Human Resource Management (HRM) in Scotland and the UK.

This course covers recruitment and selection, training and developing and managing conflict at work. These are an essential part of the management process in all organisations.

The Department of Marketing at Strathclyde is recognised as one of the leading centres of marketing education and research in the UK.

This course will help you develop the skills for various marketing and management careers. You’ll understand customer requirements, added-value products and services and the role of communications in customer satisfaction.

General Eligibility

A Levels

ABB-BBB

(GCSE English Language 6/B or Literature 6/B, or an essay based A Level B may be considered instead of English; GCSE Maths 6/B; A Level Maths A for combinations with Accounting)

International Baccalaureate

32-30

(no subject below 5 and including English SL5, Maths/Maths Studies SL5; Maths HL5 for combinations with Accounting or Maths & Statistics)

HNC/HND

Relevant HNC/HND, A in Graded Units.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1
  • Introduction to Tourism Studies and Managing People

  • Introduction to Marketing & Entrepreneurship

  • Introduction to Economics and Business Analysis & Technology

  • Introduction to Finance & Accounting

  • Introduction to International Business

  • Management Development Programme 1

  • Academic Skills

2 Year 2
  • Management Development Programme 2

Human Resource Management

  • Work Psychology

  • Work Psychology for Human Resource Management

Marketing

  • Understanding Consumers & Markets

  • Services & Retail Marketing

3 Year 3
  • Management Development Programme 3

Human Resource Management

  • Work, Employment & Society

  • Employment Relations

Marketing

  • Marketing Communications in the Digital Age

  • Strategic Marketing in an International Context

4 Year 4

Human Resource Management

  • Advanced Organisational Behaviour

  • HRM & Employment Relations in Public Services

  • Perspective on Work & Employment

  • Human Resources in the Global Economy

Marketing

Compulsory classes

  • Brand Management

  • Dissertation

Elective classes

  • Social Marketing

  • Advances in Consumer Behaviour

  • Managing Customer Relationships

  • International Business Management

  • Managing Integrated Marketing Communications: Theory & Practice

  • Sports Marketing

  • Sustainability, Marketing & Society

Language Requirement

IELTS 6.5 overall (no individual band less than 5.5)

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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