BA (Hons) Marketing

The BA (Hons) Marketing degree at Buckinghamshire New University provides students with a comprehensive understanding of the principles and practices of marketing. The course covers a range of topics, including market research, consumer behavior, brand management, and digital marketing. Students will learn how to develop and implement effective marketing strategies, as well as how to measure and evaluate their success. This course is ideal for those interested in pursuing a career in marketing, whether in the private or public sector.

Additional Information

Students on this course will have access to state-of-the-art facilities, including a dedicated marketing laboratory and cutting-edge software. The course also includes opportunities for work experience and placements, providing students with valuable real-world experience. Graduates of this course are well-prepared to pursue further study or enter the job market as knowledgeable and capable marketers.

Unlock Your Potential at Buckinghamshire New University

Buckinghamshire New University has a strong reputation for delivering high-quality marketing education. Our experienced lecturers have extensive industry experience, providing students with practical insights and real-world examples to support their learning. The university's location in the UK provides easy access to major cities and companies, offering opportunities for networking and career advancement.

Our BA (Hons) in Marketing will help give you a comprehensive understanding of the role of marketing in this changing landscape, aligned with a portfolio of practical skills about how to develop and deploy marketing as an effective business tool. This will be underpinned by developing higher-level skills in problem-solving, creative thinking, and collaborative working, in a manner that will encourage students to acquire a desire for life-long learning as they develop their careers. The course will help you to develop the vital skills and knowledge you need to work in teams. This will be done by group projects and assignments, including live briefs from real clients. In addition, you will have the opportunity to attend industry guest speaker lectures, and visit major clients, research agencies and other marketing specialist organizations. Over the entire course, you will have the opportunity to acquire skills in leadership and management whilst understanding how marketing operates alongside other business disciplines at both an operational and strategic level.

A typical offer will require a UCAS Tariff score between 80 - 104. A minimum of two full A-levels (or equivalent) is required. Every application is considered on an individual basis.