MSc Innovation & Marketing Management

Course Overview

The 21st century is witnessing unprecedented growth in technological innovation across all business sectors. This Masters's degree, unique in Europe, combines marketing and engineering in an integrated course that enables graduates to pursue a professional career in either direction with tremendous success.

Today’s business professionals must understand how technology and innovation must meet the demand for technology-driven products and services. However, the majority of business undergraduates lack the necessary educational background that would allow them to fully understand how emerging technologies open the way to new business opportunities. Likewise, graduates from engineering lack the knowledge of business required that would enable them to focus their innovativeness and skills on economically sustainable ideas for new products and services.

Our Department of Marketing in Strathclyde Business School and the Department of Design, Manufacturing & Engineering Management (DMEM) in our Faculty of Engineering have collaborated to develop Masters-level programmes to bridge this gap.

General Eligibility

Academic requirements

Minimum second-class Honours degree or overseas equivalent in business, economics, engineering or science.

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• IELTS 6.5 with no individual score lower than 5.5.