BA (Hons) in Marketing Management

This course is designed to provide students with a comprehensive understanding of the principles and practices of marketing management. Students will learn how to analyze consumer behavior, develop marketing strategies, and implement campaigns that drive business growth. The course covers topics such as market research, segmentation, positioning, branding, advertising, and digital marketing. In addition, students will gain practical experience through case studies, group projects, and real-world client briefs. Upon completion of the course, students will be well-equipped to pursue a career in marketing management or related fields.

Additional Information

Students have the opportunity to specialize in areas such as sport marketing, event marketing, or digital marketing through elective modules. The course also provides opportunities for students to gain real-world experience through internships, consultancy projects, and collaborative research with external organizations.

Unlock Your Potential at Cardiff Metropolitan University: A Leading Institution for Marketing Management Education.

Cardiff Metropolitan University is a leading institution for marketing management education, with a strong reputation for producing innovative and effective marketers. The university's location in Cardiff provides access to a diverse range of businesses and organizations, offering students the opportunity to gain practical experience through partnerships and collaborations. The university's faculty consists of experienced professionals and academics who are actively engaged in research and industry consultancy, ensuring that students receive up-to-date knowledge and skills.

During this course, you will develop the key skills and understanding required for a business with a specialism in marketing management central to all business functions. On successful completion of the course, you will have the skills to gain a position in marketing management, putting your skills to use in positions in advertising, marketing research, sales management, product management, customer service, public relations, and business management.

The aim of the course is that study and practical experience give the best prospect of employability at the end of the degree course. As such, you have the opportunity to graduate with a wide base of marketing knowledge and the potential to be a specialist in the strategic use of marketing, digital marketing, integrated marketing communications, branding and global marketing. Furthermore, you will have had ‘real-world’ experience, the chance to engage in our CIM learning community and to be able to speak and 2nd language. ​Cardiff Met Marketing students should stand out for their ability to apply theoretical knowledge in a practical environment.

Minimum three A levels. Grades CC to include a Science/Food/Nutrition subject.

20 Hours of Work permit weekly for international students.