MSc Marketing

Marketing as a discipline is predicated on the idea that in order to survive and thrive organizations need to identify and continue to satisfy the needs of existing and prospective customers. In todays ever-changing and highly competitive world, this is as true as it ever was. Thats why we start by taking an in-depth look at customers and their buying behavior, to help you and your future employers pre-empt or predict how the market will buy or consume their products or services. At the same time, well familiarise you with the research tools and techniques most likely to give the greatest insight into the market, so you can thoroughly investigate the spending habits of your customers, identify existing and potential competitors, and develop the most appropriate solutions for branding and promotion. A wide variety of knowledge and skills are required to be a successful marketer and our course content covers the full spectrum, from analytical to creative, with digital impact and the relationship between marketing and business embedded throughout.

This degree is designed for those individuals with at least a second class honors degree or overseas equivalent qualification in order to apply to study the programs. If you have appropriate professional qualifications or relevant work experience you may also be considered.