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MA Global Media and Management

Keele University, United Kingdom
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Course Overview

Our practical approach means that youll learn about relevant theories, principles, and concepts in real-world contexts and actively apply them €“ whether designing a communications campaign from a client brief for D&ADs New Blood Awards or undertaking a €˜live consultancy or work placement project. One previous student mocked up a digital recruitment campaign for his employer, England Golf, the governing body for amateur golf, while another produced a set of online marketing videos for the World of Wedgewood visitor attraction. Youll benefit from our close links with a wide range of local arts and cultural organizations, such as the New Vic Theatre, which ensures content remains relevant and up-to-date. We will examine how social, political, and corporate attitudes to media, entertainment, and culture have changed over time and how form, content, and distribution have been affected as a result. Well share case studies from our own research, as diverse as Korean cinema or South American rap.

General Eligibility

Undergraduate degree with second class lower (2:2) or an international equivalent in Media Studies, Cultural Studies, Business Studies, Management or Marketing, or another appropriate humanity or Social Sciences subject.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Compulsory and elective optional modules
  • Creative Media Practice

  • Creativity and Personal Development

  • Marketing Management in the Digital Age

  • International Business Context

  • Accounting for Decision Making

  • Doing Media Research

  • Entrepreneurship

  • Branding

  • International Marketing Communications

  • English For Media Professionals

2 Compulsory core modules
  • Globalisation, Culture, Media

  • Mediated Communications: Theory and Practice

  • Leadership

3 Elective core modules
  • Dissertation

  • Media Project

  • Consultancy Project

  • Placement Project

  • Entrepreneurship Project

Language Requirement

IELTS 6.5

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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