Master's of Marketing Management

The University of Vaasa has developed a strong position in business and management education through years of teaching, research, and cooperation with industry. Marketing Management studies form an important part of the university’s business programmes and prepare students for careers in customer-focused organisations operating in local and international markets.

Students benefit from research-based teaching, experienced faculty members, and practical learning activities connected to real business situations. The programme covers marketing strategy, consumer behaviour, digital marketing, branding, and business growth. Students work with case studies and projects that strengthen analytical, communication, and management skills.

The university’s internationally accredited business education supports the value of the degree across different countries. Graduates have progressed into careers in marketing management, brand management, digital marketing, sales leadership, consulting, market research, and business development. The programme continues to attract students from around the world and contributes to the university’s growing international academic community.

Academic Requirements

• Bachelor’s degree from a recognised university.
• Suitable academic background in business, marketing, economics, management, or a related field.
• Official academic transcripts and degree certificates.
• Proof of English language proficiency.

International students can work part-time during studies according to Finnish residence permit regulations. Students must maintain satisfactory academic progress and study commitments.