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Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry.
By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy.
The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions.
The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications.
We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.
At least 80 points with 64 points from 2 A-level passes at C or above
At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma
At least 80 points with Merit Merit Pass in the BTEC Extended Diploma
A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.
You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator
Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team
The 20 hours is total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing added together.
Consumer Behaviour (MAR022-1) Compulsory
Experiential Marketing (MAR019-1) Compulsory
Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory
Introduction To Digital Storytelling (MED056-1) Compulsory
Principles Of Marketing (MAR001-1) Compulsory
Understanding Media (MED004-1) Compulsory
Account And Media Planning (MAR029-2) Compulsory
Brand Management (MAR016-2) Compulsory
Corporate Communications (MAR031-2) Compulsory
Public Relations And Media Interface (MAR009-2) Compulsory
The Creative Industries (MED080-2) Compulsory
Radio, Audio And Podcasting (MED021-2) Optional
The Art And Craft Of Journalism (MED081-2) Optional
Contemporary Practices And Debates In The Media (MED023-3) Compulsory
Digital Communications Strategy (MAR013-3) Compulsory
Pr Ethics And Csr (MAR015-3) Compulsory
Routes To Market (MED080-3) Compulsory
Short Dissertation Special Project - Cnc (MED076-3) Compulsory
Short Practical Special Project - Cnc (MED075-3) Compulsory
Topical Marketing Communications Practice (MAR031-3) Compulsory
English language requirements
The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor or Master's degree.
UKVI Academic IELTS overall score of 6.0 with minimum 5.5 in each element
Please note: some courses may require higher levels of English – the exact criteria will be specified in the course descriptions
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For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.
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