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BA (Hons) Media, Marketing and Public Relations

University of Bedfordshire, United Kingdom
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Course Overview

Learn how the media works and shapes our understanding of the world with a degree that gives you a thorough understanding of mass media and the workings of the PR industry.

By dividing your studies between media, public relations and marketing, this course combines the expertise of two experienced academic teams and opens up a wide range of career paths from journalism and magazine publishing to digital media production and PR consultancy.

The media side of the degree gives you the practical skills you need to work confidently in a rapidly evolving field. It also provides you with an informed understanding of the social, political and historical forces that have produced our contemporary media forms and institutions.

The marketing and PR side of the degree allows you to explore a range of PR activities; develop your business skills along with your public relations counselling and planning capabilities; and build your knowledge of marketing practices particularly within the context of brand management and corporate communications.

General Eligibility

We will consider you as an individual and take into account all elements of your application, not just your qualifications. We are looking for breadth and depth in your current studies and enthusiasm for the subject you wish to study.

UCAS Tariff Points

  • At least 80 points with 64 points from 2 A-level passes at C or above

  • At least 80 points with 64 from Merit Merit in two BTEC Subsidiary Diplomas or one BTEC Diploma

  • At least 80 points with Merit Merit Pass in the BTEC Extended Diploma

  • A completed Access to Higher Education Diploma Equivalent qualifications such as Irish Leaving Certificate, OCR Nationals, International Baccalaureate and CACHE Level 3 awards.

You can work out how many UCAS points your qualifications are worth with the UCAS tariff calculator

Check Your Country page to confirm that your local qualifications are suitable or contact your International Admissions Team

Part Time Work Details

The 20 hours is total hours. It is not per job. If you hold multiple part-time jobs then the total hours of all the work you are doing added together.

What You'll Study

1 Module
  • Consumer Behaviour (MAR022-1) Compulsory

  • Experiential Marketing (MAR019-1) Compulsory

  • Introduction To Digital Marketing And Analytics (MAR020-1) Compulsory

  • Introduction To Digital Storytelling (MED056-1) Compulsory

  • Principles Of Marketing (MAR001-1) Compulsory

  • Understanding Media (MED004-1) Compulsory

  • Account And Media Planning (MAR029-2) Compulsory

  • Brand Management (MAR016-2) Compulsory

  • Corporate Communications (MAR031-2) Compulsory

  • Public Relations And Media Interface (MAR009-2) Compulsory

  • The Creative Industries (MED080-2) Compulsory

  • Radio, Audio And Podcasting (MED021-2) Optional

  • The Art And Craft Of Journalism (MED081-2) Optional

  • Contemporary Practices And Debates In The Media (MED023-3) Compulsory

  • Digital Communications Strategy (MAR013-3) Compulsory

  • Pr Ethics And Csr (MAR015-3) Compulsory

  • Routes To Market (MED080-3) Compulsory

  • Short Dissertation Special Project - Cnc (MED076-3) Compulsory

  • Short Practical Special Project - Cnc (MED075-3) Compulsory

  • Topical Marketing Communications Practice (MAR031-3) Compulsory

Language Requirement

  • IELTS6.0
  • TOEFL78
  • PTE58
  • Duolingo79

English language requirements

The University accepts the following qualification as satisfying the English Language requirements for entry to a Bachelor or Master's degree.

UKVI Academic IELTS overall score of 6.0 with minimum 5.5 in each element

Please note: some courses may require higher levels of English – the exact criteria will be specified in the course descriptions

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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