Skip to main content
Panoramic collage of university campus architecture

BSc Marketing Management

Brunel University London, United Kingdom
Save

Course Overview

The BSc Marketing Management course at Brunel University London is designed to provide students with a comprehensive understanding of the principles and practices of marketing. The course covers a wide range of topics, including market research, consumer behavior, brand management, digital marketing, and marketing strategy. Students will learn how to apply theoretical concepts to real-world marketing problems and develop the skills necessary to succeed in this dynamic field. With a strong focus on practical application, students will have the opportunity to work on live marketing projects and campaigns, gaining valuable experience and building their professional portfolios.

Additional Information

The course is taught by experienced marketing professionals and academics, who bring a wealth of industry knowledge and expertise to the classroom. Students will have access to state-of-the-art facilities and resources, including our dedicated marketing lab and industry-standard software. The course also offers opportunities for work experience and study abroad programs, providing students with a global perspective on marketing.

Unlock Your Full Marketing Potential at Brunel University London

Brunel University London is a top choice for students pursuing a degree in Marketing Management due to its strong reputation for academic excellence and industry connections. Our location in London provides access to a vibrant and diverse market, offering students countless opportunities to gain real-world experience and build their professional networks. Additionally, the university's commitment to innovation and entrepreneurship creates a dynamic learning environment that prepares students for successful careers in marketing.

Why You Should Study This Course

Marketing Management BSc offers you the chance to explore the principles and practices of modern-day marketing, such as market research, database marketing, digital marketing, and the marketing of not-for-profit services. As with all our Business and Management degree courses, you will be equipped with a broad knowledge of business and management fundamentals as well as the analytical and interpersonal skills required to address the problems that todays companies face. You will also learn valuable technical skills along the way including numerical methods and how to use statistical software such as SPSS and EXCEL (A-level maths or the overseas equivalent is not a requirement). A module on Management Enquiry will help you adapt to university study with learning sessions on working in groups, report writing, and time management.

General Eligibility

  • GCE A-level BBB.

  • BTEC Level 3 Extended Diploma DDM in Business or Enterprise and Entrepreneurship.

  • BTEC Level 3 Diploma DM in Business, Enterprise & Entrepreneurship or Personal & Business Finance with an A-level at grade B. (Other combinations may be considered on a case-by-case basis).

  • BTEC Level 3 Subsidiary Diploma D with A-levels grade BC.

  • International Baccalaureate Diploma 30 points. GCSE English equivalent SL 5 or HL 4 and Mathematics SL 4 or HL 4.

  • Obtain a minimum of 120 UCAS tariff points in the Access to HE Diploma in  Business, Business and Management or Business and Law with 45 credits at Level 3.

  • T levels: Distinction overall.

Part Time Work Details

20 hours of work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory

  • Introduction to Management Enquiry

  • Introduction to Accounting and Financial Management

  • International Business Environment

  • Managing Information with Technology

  • Organisational Behaviour and Analysis

  • Principles and Practice of Marketing

2 Year 2

Compulsory

  • Critical Perspectives in Management

  • Consumer Behaviour

  • Digital Marketing

  • Marketing Communications

  • Marketing Research

  • Marketing Channels and Logistics

  • Preparing for Placement and a Graduate Career

3 Year 3

Compulsory

  • International Marketing

  • Issues and Controversies in Marketing Project

  • Services Marketing

Optional

  • Business Ethics, Environmental Sustainability and Governance

  • Brand Management

  • Database and Customer Relationship Marketing

  • Entrepreneurship and Small Business Ventures

  • Strategic Marketing

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS: 6.5 (min 5.5 in all areas)

Pearson: 59 (59 in all subscores)

BrunELT: 63% (min 55% in all areas)

TOEFL: 90 (min R18, L17, S20, W17)

Additional Information

This course is available: 4 years full-time with placement

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email