BBA Marketing Communications (Co-op)

The BBA Marketing Communications (Co-op) program at Wilfrid Laurier University provides students with a comprehensive understanding of the principles and practices of marketing communications. Students will learn how to develop and implement effective marketing strategies, create compelling content, and measure the success of their campaigns. The co-op option allows students to gain practical experience through work terms, providing them with valuable industry connections and a competitive edge in the job market.

Additional Information

This program is accredited by the Canadian Marketing Association (CMA) and the Public Relations Society of Canada (PRSC). Students have access to state-of-the-art facilities, including a dedicated media lab and a variety of software programs. Graduates of this program are well-prepared for careers in marketing communications, advertising, public relations, and related fields.

Discover the Power of Innovation at Wilfrid Laurier University

Wilfrid Laurier University is located in the heart of Waterloo, Ontario, a hub for innovation and technology. The university offers a supportive learning environment with small class sizes and personalized attention from faculty. Students have access to a wide range of extracurricular activities and clubs, as well as opportunities for internships and co-op placements. Laurier has a strong reputation for academic excellence and is recognized as one of Canada's top universities.