MSc Corporate Brand Management

United Kingdom

Brunel University London

Course Overview

Brunels Corporate Brand Management MSc examines the importance of branding, corporate identity, image, and reputation. You will study a wide range of brands (e.g. product, service, personal, company) from a variety of cultures and sectors (private, public, and not-for-profit) including start-ups, SMEs, and multinationals. You will also study how corporate branding is key to an organizations overall marketing strategy. This exciting course will give you a sound basis in the fundamentals of corporate brand management. Optional modules allow you to explore areas such as business ethics, entrepreneurship, consumer behavior, diversity in the workplace, and international management.

General Eligibility

A 2:2 (or above) UK Honours degree or an equivalent internationally recognized qualification, in a related or non-related subject. Work experience will not be required. Applicants with a 3rd class UK Honours degree, or an equivalent internationally recognized qualification, will be considered with 3 years full-time post-qualification senior-level work experience in business and management.