Course Overview

Our MSc Sport Management and Marketing is designed to give you the skills and expertise you need to compete in the sports industry and related businesses and organizations, by providing specialist teaching about the principles and practice of sport management and marketing.

The course will help you to develop a deeper understanding of management, governance, and regulatory issues within the business of sport. It also provides an understanding of the relevance of marketing for sports organizations.

Graduates can pursue career paths in sports administration for sports governing bodies, professional sport clubs such as football clubs, and public bodies involved in the administration of sport policy. Possible professions include:

consultant

• business/administrative manager

• customer service manager

• marketing manager

• sports administrator

• sports development officer.

• See our sports jobs bulletin for details of current vacancies.

We offer a comprehensive Careers Service - Birkbeck Futures - your career partner during your time at Birkbeck and beyond. At every stage of your career journey, we empower you to take ownership of your future, helping you to make the connection between your experience, education, and future ambitions.

General Eligibility

Our standard postgraduate entry requirement is a second-class honors degree (2:2 or above).

Part Time Work Details

20 hours of work permit weekly for international students.

Language Requirement

• If English is not your first language or you have not previously studied in English, our usual requirement is the equivalent of an International English Language Testing System (IELTS Academic Test) score of 6.5, with not less than 6.0 in each of the sub-tests.