B.A. Strategic Communication

The 120-hour degree in Strategic Communication will expose students to the techniques and skill sets required to create purposeful information and share it, both on an interpersonal and organizational level, using established industry techniques and tactics. The Strategic Communication degree builds a broad understanding of the need for and interplay of media and society. At the same time, it instils a grounded sense of how to engage all organizational stakeholders in developing effective messaging strategies using the full range of media, advertising, marketing, public relations, and branding initiatives based on persuasion theory and best practices. This program offers a valuable asset to virtually any organization or business as it is designed to be flexible for working professionals. The courses are delivered in a convenient and flexible online format.