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BA (Hons) Business & Marketing

University of the West of Scotland, United Kingdom
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Course Overview

The BA Business & Marketing program will provide you with the specialist skills and knowledge to excel as a marketing professional, giving you a competitive edge in the graduate employment market.

UWS’s links with local and national organizations ensure that the teaching and assessment provided in this program focus on the marketing issues that impact businesses today. This will equip you with hands-on experience in applying critical thinking to solve challenges in the workplace.

General Eligibility

Our Minimum Entry Requirements are applicable to those applicants who have not had an equal opportunity to demonstrate their academic ability at school or college and are known as ‘widening access’ applicants. We also sometimes refer to this type of applicant as receiving a ‘contextual’ offer. We may be able to provide you with a contextual offer if you fall into one of the categories below:

  • You have been in care (care-experienced/care-leaver)

  • You are a young carer

  • government-recognizedecognised asylum or refugee status

  • You are estranged from your family or guardians

  • You live in a SIMD decile 1-4 (SIMD20/40)* Scottish postcode area

Part Time Work Details

20 hours per week.

What You'll Study

1 Year 1

In the first year, students will be introduced to the world of business and will study three foundation modules in marketing alongside modules in accounting, economics, human resources and management. Students may also choose from a wide selection of options, including introductory modules in Events, Tourism or languages.

2 Year 2

The second year provides a platform for practitioner development, with core modules in Marketing Research Practice, Contemporary Consumer Behaviour, Online Interactions and Customer Service, together with several other options from a suite of subjects.

3 Year 3

The degree level provision offers specialist study of a more strategic nature, including core modules in Marketing Communications, Digital Marketing, Marketing Experiences, and a module in Research Methods which aims to prepare students for the Honours year. A selection of optional modules will also be available.

4 Year 4

The Honours year is slightly more conceptual, focusing on a dissertation worth 40 credit points. Core modules include Strategic Marketing Theory, Brands and Branding and Contemporary and Cultural Issues in Marketing. Specialist complementary optional modules will also be available.

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

IELTS 6.0 with no skill below 5.5

Additional Information

6 years part-time

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Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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