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BA (Hons) Fashion Buying and Brand Management

Ravensbourne University London-OIEG, United Kingdom
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Course Overview

Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market. This fashion management degree has achieved a 96% student satisfaction rate

General Eligibility

Students will be expected to have five GCSEs (grade C/level 4 or above) or equivalent (including English), and hold at least one of the below or equivalent UK/international qualifications. Qualifications accepted: Two A levels, grade C or above Four AS levels, grade C or above Two vocational A levels, grade C or above Level three Foundation Diploma or National Diploma Advanced Diploma, grade C or above International Baccalaureate, 24 points or above Selection criteria: Students should ideally have a background in art, creative media or design. We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1
Students will build fundamental skills in fashion forecasting, buying from concept to consumer, brand buying, management and promotion. They will be taught digital communication skills to communicate brand identity and will be encouraged to think about their personal brand signature. We encourage students to start thinking about their contextual studies research throughout this year.
2 Year 2
Students will gain a greater understanding of managing their personal brand and will work in creative collaboration with industry partners and students from other disciplines. Merchandising and visual merchandising are taught in the context of real industry practice. Every student will be given the opportunity to undertake a work placement and participate in manufacturing visits to echo the fashion buyer’s role.
3 Year 3
We ask students to show their contextual studies research in a written or visual dissertation. They will further build on their skills in consumer research and trend prediction to make the case for a gap in the market to launch a new brand. They will also write a market research report, create a brand proposal, range plan, tech packs and produce a range of creative outcomes.

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS Academic 5.5 overall and a minimum of 5.5 in each component: reading, writing, speaking, listening.

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Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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