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MBA with Digital Marketing

University of the West of Scotland, London, United Kingdom
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Course Overview

The MBA with Digital Marketing program at the University of West of Scotland London is designed to provide students with a comprehensive understanding of business management principles and digital marketing strategies. The program covers a wide range of topics, including marketing analysis, digital marketing campaigns, social media marketing, search engine optimization, and data-driven decision making. Students will also gain hands-on experience through practical projects and case studies, allowing them to apply their knowledge in real-world scenarios. With a focus on innovation and entrepreneurship, this program prepares students for leadership roles in the rapidly evolving digital marketplace.

Additional Information

Students have access to state-of-the-art facilities and equipment, including a dedicated digital marketing lab and industry-standard software. The program also offers opportunities for internships, study abroad programs, and networking events with industry professionals. Graduates of the MBA with Digital Marketing program are well-equipped to pursue careers in marketing management, digital marketing strategy, and entrepreneurship.

Unlocking Your Potential: An Innovative MBA with Digital Marketing Program at the University of West of Scotland London

The University of West of Scotland London is a leading institution for business and management education, with a strong reputation for producing innovative and enterprising graduates. The university's location in the heart of London provides access to a vibrant business community, offering opportunities for networking and career advancement. With a commitment to experiential learning and industry partnerships, the University of West of Scotland London is an ideal choice for students seeking a dynamic and practical MBA with Digital Marketing program.

Why You Should Study This Course

In this course, you will learn about the integral, and ever-growing role of digital media in growing businesses. The rapid advancement of digital media over the last decade has revolutionised the way that companies understand and use marketing to attract customers. This has driven a surge in demand for digital marketing specialists from companies looking to quickly step up their game in this area.

General Eligibility

You should hold an honours degree or equivalent (minimum 2:2 classification) or a bachelor’s degree with significant and relevant work experience. You will normally be expected to have at least one of the following: A degree awarded by an appropriate institution A postgraduate award (passed at an appropriate level) An appropriate professional qualification such as those from ACCA or CIMA Passed a Pre Master’s programme at relevant level Relevant work or professional experience

Part Time Work Details

Apprentices will need to be employed by your organization for a minimum of 30 hours per week. Your organization will also need to commit to sponsoring apprentices to complete this qualification.

What You'll Study

1 Modules
Students are required to complete the following three core modules: Leading and Managing Business (30 Credits) Professional Management Skills (30 Credits) Creating Business Advantage (30 Credits) Students undertaking the Digital Marketing Pathway complete the following modules: Digital Marketing Strategy (15 credit points) Theoretical Perspectives in Digital Marketing (15 credit points) At the dissertation stage there is an option of either the Strategic Business project or the Developing Professional Practice module which will enable students to work with an employer on a project related to Banking and Finance. Strategic Business Project (60 credits) or Developing Professional Practice (60 credits)

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
International English Language Testing System (IELTS) Academic module (not General Training): Overall score 6.0 No sub-test less than 5.5

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