Panoramic collage of university campus architecture

Marketing BSc

Aston University, United Kingdom

Save

Course Overview

The Marketing BSc program at Aston University is designed to provide students with a comprehensive understanding of the principles and practices of marketing. The course covers a wide range of topics, including market research, consumer behavior, brand management, and digital marketing. Students will learn how to analyze consumer data, develop marketing strategies, and execute campaigns across various channels. With a focus on practical applications, students will also have the opportunity to work on real-world projects and case studies, gaining valuable experience in the field. By the end of the program, students will be well-prepared to pursue careers in marketing or related fields.

Additional Information

Students have access to state-of-the-art facilities, including a dedicated marketing lab and professional software. The university also offers a range of extracurricular activities, such as industry events, workshops, and networking opportunities. Graduates of the program are highly sought after by top employers in the field.

A Leading Institution for Marketing Education

Aston University is a leading institution for marketing education, with a strong focus on practical application and real-world experience. The university's location in Birmingham provides access to a diverse range of businesses and industries, offering students unique opportunities for internships and networking. The faculty is composed of experienced professionals and researchers in the field, ensuring that students receive the most up-to-date and relevant instruction. Additionally, Aston University has a strong reputation for producing well-rounded graduates who are highly sought after by employers.

Why You Should Study This Course

Marketing plays a vital role in tackling some of the biggest challenges faced by organizations in todays dynamic business environment, from retaining competitive advantage and capitalizing on the rapidly-changing needs of customers, to the evolving strategies of an organization. Our BSc Marketing degree will develop your understanding of the core concepts of marketing theory, providing you with the skills and real-world experience to apply them in new and interesting ways. Your first year is designed to equip you with a broad knowledge of marketing, giving you a strong foundation from which you can identify the areas aligned to marketing that interest you most. Throughout your studies, youll have opportunities to work with local companies and specialists on €˜live marketing projects, as well as undertaking an integrated placement year.

General Eligibility

BBB standard offer BBC (with EPQ or Core maths minimum grade B) BCC (contextual offer)* IB- 31 points overall in the IB diploma with 5,5,5 at HL.

What You'll Study

1 Final Year

Ethical and Sustainable Marketing Global Marketing Strategic Marketing: Thinking and Action Strategic Management Students must then choose from the remaining optional modules: Consumer Insights and Experience Successful Brand Management Mastering Marketing Communications Communicating Marketing Analytics Innovation Retail Management Strategic Sales Leadership Entrepreneurial Marketing Marketing World Leadership and Management Communications *Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.

2 Year 1

Introductory Accounting for Business Introduction to Organisational Behaviour Law for Business Contemporary Marketing Principles Marketing Psychology Principles of Operations Management Digital and Social Media Marketing Introduction to Business Economics

3 Year 2

You will study essential marketing areas in depth in addition to the core business and management subjects. The core modules studied are: Market Research Fundamentals of Strategy Marketing Analytics Tools Responsible Marketing to Businesses Plus a range of optional modules: Events and Public Relations Contemporary Sales Skills Dynamic Content Marketing Impactful Sports Marketing Services Marketing and Management 21st Century Marketing Communications *Availability of any optional modules will be subject to staff availability and a minimum number of students who express an interest in studying the optional modules.

4 Year 3

You will spend this year in a professional placement or you may choose to take up an international study opportunity at one of our partner institutions. This year is compulsory for all UK students.

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

IELTS Overall 6.0, Reading, Writing Listening, Speaking 5.5. Financial requirement You’ll need to show you have enough money to support yourself - unless you’ve been in the UK with a valid visa for at least 12 months on the date of your application. How much money you need depends on where you will be studying. You’ll need either: £1,334 per month (for up to 9 months) for courses outside London £1,023 per month (for up to 9 months) for courses inside London If you’re applying for the Doctorate Extension Scheme, and you’ve been in the UK for less than 12 months, you need to prove you have a total of £2,668 for courses in London, or a total of £2,046 for courses outside London. If you’re boarding at a residential independent school, you’ll need to pay boarding fees instead. The amount you need to pay will be on your CAS. London means the City of London and the 32 London boroughs.

Programme Information

Course CategoryBusiness Administration and Management

Course LevelUndergraduate

Awarding BodyAston University

Campus NameAston University, Birmingham

Available IntakeSeptember

IELTS Score5.5

Tuition FeesHome: £9,250, EU/International: £16,300

Apply Now

Similar Courses

Other programmes you might be interested in.