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Marketing and Leadership MSc

Aston University, United Kingdom

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Course Overview

The Marketing and Leadership MSc program at Aston University is designed to equip students with the knowledge, skills, and practical experience necessary to succeed in today's dynamic marketing and leadership landscape. The program focuses on developing advanced marketing strategies, leadership skills, and critical thinking abilities, preparing students for leadership roles in various industries. Students will learn from experienced faculty members and benefit from real-world case studies, guest lectures, and networking opportunities. Upon completion of the program, graduates will be well-prepared to excel in management positions or pursue further academic research.

Additional Information

The program consists of 180 credits, including core and elective modules, as well as a dissertation project. Students can choose from a range of specializations, such as digital marketing, brand management, and innovation leadership. The program also offers opportunities for study abroad, work placements, and language training. Aston University is a top-ranked UK university and has an international reputation for excellence in business and management education.

Unlock Your Full Potential at Aston University - A Leading Research-Intensive Institution

Aston University is a leading research-intensive institution with a strong reputation for delivering high-quality education. The university's location in the heart of Birmingham provides students with access to a diverse range of cultural, economic, and industrial activities, offering unparalleled opportunities for networking, internships, and career advancement. Aston University has a long history of innovation and entrepreneurship, and its graduates are highly sought after by top employers worldwide.

Why You Should Study This Course

The MSc Marketing and Leadership will develop your understanding and application of core theories in Marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions. The course will also develop your knowledge of the concepts, principles, and theories relating to leadership within organizations. It will teach you how to apply the strategic role that leadership can make within a wider organizational context. This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

General Eligibility

A good UK honours degree (minimum lower second class) Equivalent overseas degree recognized by Aston University.

What You'll Study

1 Either

Business Project or Dissertation

2 Leadership Modules

Organisational Behaviour Leadership and Decision Making Organisational Development CSR, Sustainable Development and Public Policy

3 Marketing Modules

Marketing Management Consumer Behaviour Strategic Brand Management Digital Marketing

4 Plus

Research Methods Workshop Ethics in Academic Practice The Aston Global Advantage

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

IELTS Overall 6.0, Reading, Writing Listening, Speaking 5.5. Financial requirement You’ll need to show you have enough money to support yourself - unless you’ve been in the UK with a valid visa for at least 12 months on the date of your application. How much money you need depends on where you will be studying. You’ll need either: £1,334 per month (for up to 9 months) for courses outside London £1,023 per month (for up to 9 months) for courses inside London If you’re applying for the Doctorate Extension Scheme, and you’ve been in the UK for less than 12 months, you need to prove you have a total of £2,668 for courses in London, or a total of £2,046 for courses outside London. If you’re boarding at a residential independent school, you’ll need to pay boarding fees instead. The amount you need to pay will be on your CAS. London means the City of London and the 32 London boroughs.

Programme Information

Course CategoryBusiness Administration and Management

Course LevelPostgraduate

Awarding BodyAston University

Campus NameAston University, Birmingham

DurationFull-time, 1 year

Available IntakeSeptember

IELTS Score5.5

Tuition FeesHome: £10,900, EU/International: £20,250

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