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Marketing and Analytics MSc

Aston University, United Kingdom

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Course Overview

The Marketing and Analytics MSc program at Aston University is designed to provide students with a comprehensive understanding of marketing principles, data analysis, and strategic decision-making. The program covers a range of topics, including market research, consumer behavior, digital marketing, and data analytics. Students will learn how to apply statistical techniques to analyze market trends and make informed business decisions. The program is ideal for individuals who want to pursue a career in marketing or related fields, and those who want to gain advanced knowledge of marketing and analytics.

Additional Information

The program consists of eight taught modules and a final dissertation. Students will have the opportunity to engage with real-world case studies and projects, and benefit from the expertise of experienced academics and industry professionals. The program is delivered through a combination of lectures, seminars, workshops, and online learning activities.

Unlock Your Career Potential at Aston University

Aston University is a renowned institution for marketing and analytics education. The university's location in the heart of Birmingham provides easy access to a diverse range of industries and organizations, offering students unique opportunities for networking and internship opportunities. Aston University has a strong reputation for producing highly employable graduates, with a high rate of job placement for its marketing and analytics students.

Why You Should Study This Course

The MSc Marketing and Analytics will develop your understanding and application of core theories in marketing. You will learn how to undertake and apply marketing analyses using appropriate marketing theories and techniques, which will allow you to make appropriate strategic and operational marketing decisions. The course will also help you develop the ability to make strategic decisions by advancing your understanding and application of how business analytic methods can support interventions in the decision-making process of organizations. This course aims to provide a program of study that meets your needs if you are a local, national or international student, enabling you to learn by the exchange of experience as well as formal academic study. It is designed for recent graduates and those already in employment.

General Eligibility

A good UK honors degree (minimum lower second class) Equivalent overseas degree recognized by Aston University Applicants must have studied quantitative modules at the undergraduate level to demonstrate quantitative and analytical skills.

What You'll Study

1 Analytics Modules

Descriptive Analytics Decision Models Data Mining and Web Analytics Performance Analytics

2 Either

Business Project or Dissertation

3 Marketing Modules

Marketing Management Consumer Behaviour Strategic Brand Management Digital Marketing

4 Plus

Research Methods Workshop Ethics in Academic Practice The Aston Global Advantage

Language Requirement

IELTS5.5
TOEFL59
PTE50
Duolingo69

IELTS Overall 6.0, Reading, Writing Listening, Speaking 5.5. Financial requirement You’ll need to show you have enough money to support yourself - unless you’ve been in the UK with a valid visa for at least 12 months on the date of your application. How much money you need depends on where you will be studying. You’ll need either: £1,334 per month (for up to 9 months) for courses outside London £1,023 per month (for up to 9 months) for courses inside London If you’re applying for the Doctorate Extension Scheme, and you’ve been in the UK for less than 12 months, you need to prove you have a total of £2,668 for courses in London, or a total of £2,046 for courses outside London. If you’re boarding at a residential independent school, you’ll need to pay boarding fees instead. The amount you need to pay will be on your CAS. London means the City of London and the 32 London boroughs.

Programme Information

Course CategoryBusiness Administration and Management

Course LevelPostgraduate

Awarding BodyAston University

Campus NameAston University, Birmingham

DurationFull-time, 1 year

Available IntakeSeptember

IELTS Score5.5

Tuition FeesHome: £10,900, EU/International: £20,250

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