MA Design Innovation & Brand Management

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skill set, preparing you to become a leading brand, design, and innovation manager. Our course encourages you to consider the value of branding in today's competitive global environment, where organizations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important, and this is where the course steps in to help future leaders develop one-of-a-kind products and fresh campaign strategies. The key to successful brand development is an understanding of its relationship with innovation. The popular view has been that branding is connected with logos, advertising, and manipulation, whilst innovation is to do with more process-orientated development. UCA has developed this MA course to address all aspects of product design, brand management, and the innovation factors that are the foundation for its success.

An honors degree or equivalent qualification in the subject or a related discipline