Skip to main content
Panoramic collage of university campus architecture

BA/BSc (Hons) Event & Promotions Management

University for the Creative Arts, United Kingdom
Save

Course Overview

BA/BSc (Hons) Events & Promotions Management will give you the insight and skills to run exciting events for any purpose, scale, or budget. There are thousands of events that need organizing - whether it's a local charity fundraiser, a music festival, a business conference, a convention, or a sporting event. This is a vibrant, dynamic sector, global in its scope, that demands adaptability and quick thinking. Taught at our Business School for the Creative Industries at UCA Epsom, this course will guide you through how to create an event, from the initial concept through to the organization and curation of the participant's experience, and on to the final staging. You will learn about forward planning, venue choice, programming, equipment, experience design, and the important role played by food and drink. In addition, you'll learn how to set budgets, analyze data, comply with health and safety regulations and evaluate environmental concerns.

General Eligibility

112 new UCAS tariff points, see accepted qualifications Pass at Foundation Diploma in Art & Design (Level 3 or 4) Distinction, Merit, Merit at BTEC Extended Diploma / BTEC National Extended Diploma Merit at UAL Extended Diploma 112 new UCAS tariff points from an accredited Access to Higher Education Diploma in an appropriate subject 27-30 total points in the International Baccalaureate Diploma with at least 15 IB points at a Higher level, see more information about IB entry requirements.

What You'll Study

1 Year One
Business Bootcamp 1: Design Thinking & Orientation Promotional Experiences Foundations of Marketing and Communications Principles of Live Events Business Seminar 1 – Understanding Consumers Business Bootcamp 2: Research and Development Live Music Industry Events and the Experience Economy Business Seminar 2 – Business Analytics models effectively, an understanding of underlying probability theory and statistics is needed.
2 Year Three
Business Bootcamp 5: Research & Methodologies Events Design 2 Arts and Festivals: Global Industry & Futures Creative Business Start-up (elective unit BA course) Data Mining for Marketers (elective unit BA/BSc course) Audience Evaluation (elective unit BA/BSc course) Business Seminar 4: Strategy & Decision Making Business Bootcamp 6: Developing Enterprise Degree Project
3 Year Two
Business Bootcamp 3: Storytelling and Narrative Financial Management Festivals & Cultures (elective unit) Influence & Influencers (elective unit) Digital Marketing Analytics (elective unit) Public Relations (elective unit) Gamification & Marketing (elective unit) Wearable Technology (elective unit) Business Seminar 3: Professional Practice Business Bootcamp 4: Exploring Innovation Events Design 1 Identity & Marketing (elective unit) Supply Chain Analysis & Management (elective unit) Behavioural Studies and Consumption (elective unit) Professional Placement (for students not on Professional Practice Year pathway) Creative Innovation (for students on the Professional Practice Year pathway) Industry Lecture Series (for students on the Professional Practice Year pathway)

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69
IELTS UKVI or Academic Listening 5.5, Reading 5.5, Speaking5.5, Writing5.5, Total6.0

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

Contact Us
Call
WhatsApp
Email