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Effective advertising doesn’t just happen; there’s both science and art behind it. How many advertising messages were you exposed to today? How many of them inspired you to buy, try or learn more? Probably very few. With this degree you'll learn how to craft and create marketing plans that sell and create messaging that can positively affect attitudes and behaviors.
Alongside accomplished faculty, you will learn how to create innovative branding and social messages. You will dive into a wide array of mass media platforms and have a variety of hands-on experiences. Grounded in a liberal arts education, you will also gain experience in branding, creative development, layout and copyright, and many other parallel concepts. This education will carry you successfully into the adaptable world of advertising.
Business Core (52 hours*) and Other Required Courses for B.B.A. Degree.
Credit Hours:
52, 17
Graduate Student: one who has satisfied all admissions requirements (average of 2.75 on undergraduate work, GRE acceptable scores).
20 Hours of Work permit weekly for international students.
The curriculum is designed to train and educate you to communicate ethically and effectively in all media and across all platforms so that you enter the communication profession as:
Excellent communicators, listeners and critical thinkers
Leaders who use communication to affect attitudes and behavior for a better world
Responsible digital citizens who understand the role and use of technology as it changes our world
IELTS 6.5 overall, with no less than 6.0 in any component.
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