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BA (Hons) in International Tourism Management

Cardiff Metropolitan University, United Kingdom
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Course Overview

This course provides students with a comprehensive understanding of the international tourism industry, including its economic, social and cultural contexts. Students will learn about the various aspects of tourism management, such as destination marketing, tour operator operations, and hospitality management. The course also covers sustainable tourism practices and the impact of tourism on local communities. Upon completion of the course, students will be well-equipped to pursue a career in the international tourism industry or to continue their studies at the postgraduate level.

Additional Information

This course is ideal for individuals who are interested in pursuing a career in the exciting and rapidly growing field of international tourism management. With a focus on both theoretical knowledge and practical skills, students will gain a solid foundation in tourism management principles and practices. The course also offers opportunities for work-based learning and international study visits.

Experience the Best of Tourism Education at Cardiff Metropolitan University

Cardiff Metropolitan University is an excellent choice for individuals pursuing a degree in International Tourism Management due to its strong reputation for providing high-quality education in the field. The university's location in Cardiff, the capital city of Wales, offers easy access to a range of tourist attractions and destinations, providing students with unique opportunities for practical learning experiences. Additionally, the university's research excellence in the field of tourism management provides students with the opportunity to learn from experts in the field.

Why You Should Study This Course

Tourism is a vital sector of the UK economy, and as an industry, it has proven itself in the past to be both innovating and resilient in the face of disease and natural disasters, with a strong need for specialist managers in the areas of innovation, creativity, digital skills, sustainability and risk management. As such the tourism industry offers a diverse range of career opportunities where graduates will be well-placed to secure managerial positions in the private, public and voluntary sectors of the tourism industry, both in the UK and overseas. Opportunities exist in the fields of destination marketing and planning, travel and tour operations, events management, sports management and marketing national and local tourism organisations, visitor attractions management, hospitality provision, and small business development (possibly leading to self-employment). In both programmes, there is a strong focus on transferable skills and with the management focus of the course, graduate opportunities also exist in wider business areas (HR, Marketing etc).

Further study options include a number of certification courses such as the BIIAB Personal License Holders Award and Level 2 Food Safety. Also, students have an opportunity to complete a M.Sc. in Hospitality and Tourism Management or M.Sc. in Event Management, with opportunities for progression onto doctoral programmes, such as MPhil, PhD, DMan and Prof Doc, all here at Cardiff Met.

General Eligibility

Minimum three A levels. Grades CC to include a Science/Food/Nutrition subject.

Part Time Work Details

20 Hours of Work permit weekly for international students.

What You'll Study

1 Year 1

Compulsory modules for all pathways:

  • Business of Tourism

  • The Global Tourism Environment

  • Marketing for Tourism, Hospitality and Events

  • People Development within Organisations

  • Revenue, Costing and Budgetary Control
    Compulsory optional modules

  • Shaping Your Future: Professional Tourism Landscapes

  • Applied Business Spanish 1

  • Mandarin Chinese in Professional Contexts 1

  • French in Professional Contexts 1

2 Year 2

Compulsory modules for all pathways:

  • Destination Management

  • Niche Tourism 

  • Research Design in Practice

Compulsory optional modules (pick at least one):

  • Consumer Behaviour for Tourism, Hospitality and Events

  • People Management for Tourism, Hospitality and Events

  • Business Start-Up and Entrepreneurship

Optional Modules:

  • Summer Work Placement

  • Social Change and (In)Equalities

  • Technologies for Tourism, Hospitality and Events

  • Applied Business Spanish 2

  • Mandarin Chinese in Professional Contexts 2

  • French in Professional Contexts 2

3 Year 3

Compulsory modules:

  • Tourism and Global Challenges

  • Destination Stewardship and Resilience

  • Strategic leadership and Change Management

  • Dissertation, Enterprise Project, Consultancy Project OR Independent Research Project

Optional modules:

  • Resort and Stadia Management

  • Gastronomic Tourism

  • Marketing Communications in the Digital Age

  • Employee Resourcing and Volunteer Management

  • Destinations and Events

  • Leadership and Professional Development with Mentoring

  • Spanish in Professional Contexts 3

  • Mandarin Chinese in Professional Contexts 3

  • French in Professional Contexts 3

Language Requirement

  • IELTS5.5
  • TOEFL59
  • PTE50
  • Duolingo69

Academic IELTS 6.0 overall with at least 5.5 in all elements, or equivalent.

Ready to get started?

For any enquiries or further details, please don't hesitate to contact us. Let's take the next step in your academic journey together.

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