BA(Hons) Marketing Management

This course is designed to provide students with a comprehensive understanding of marketing management principles and practices. Students will learn how to develop, implement, and measure successful marketing strategies across various industries and platforms. The course covers topics such as consumer behavior, market research, branding, advertising, digital marketing, and more. By the end of the course, students will have gained the skills and knowledge necessary to pursue a career in marketing management.

Additional Information

Oxford Brookes University is a leading UK university known for its strong business and management programs. The Marketing Management degree at Oxford Brookes provides students with a diverse range of learning experiences, including guest lectures from industry professionals, live projects, and international study trips. Graduates of this course have gone on to successful careers in marketing and related fields.

Unlock Your Career Potential at Oxford Brookes University

Oxford Brookes University offers a unique blend of academic rigor and practical relevance that prepares students for success in the competitive job market. The university's location in Oxford provides access to a vibrant business community, and the course is designed to provide students with the skills and knowledge needed to thrive in today's fast-paced digital marketing landscape.

Marketing is a dynamic business function which links a business to the marketplace. Our Marketing Management degree enables you to develop an understanding of the business and marketing industries.   This course will provide you with the necessary marketing knowledge and skills to fit into any kind of organisation.  You will: develop critical and analytical skills gain an understanding of the evolution and direction of theoretical thinking in the marketing field  understand contemporary marketing theory.  This course shares a common first year with Business and Marketing Management. You can switch between these degrees at the end of your first year. You will be able to sit the examination for the Institute of Direct and Digital Marketing Certificate in Direct and Digital Marketing.